Minor impactResolvedCommunication

SendGrid incident: Link Shortening Redirect Errors on Branded Domains

SendGrid reported this minor-impact incident on its official status page on Oct 28, 2026, 23:44 UTC. It was resolved after 51 min.

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Oct 28, 2026, 23:44 UTC
started
Oct 29, 2026, 00:35 UTC
resolved
51 min
duration
Minor
impact

Affected components

  • SMS
  1. resolvedOct 29, 2026, 00:35 UTC

    Our engineers have monitored the fix and confirmed the issue with shortened links on some branded short domains has been resolved. All services are now operating normally at this time.

  2. monitoringOct 29, 2026, 00:07 UTC

    Our engineers have implemented a fix and are monitoring system performance. We will provide another update in 30 minutes or as soon as more information becomes available.

  3. investigatingOct 28, 2026, 23:45 UTC

    We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update in one hour or as soon as more information becomes available.

  4. investigatingOct 28, 2026, 23:44 UTC

    We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update as soon as more information becomes available.

What APIStatus.watch saw

Our 5-minute checks didn't record a change in SendGrid's overall status around this incident. Smaller or regional incidents often leave a provider's overall status green.

Other services with incidents at the same time

Overlapping incidents aren't necessarily related.

How often does SendGrid have incidents?

SendGrid reported 507 incidents in the last 90 days, 2 of them major or critical. A typical incident lasted 6h 9m. See SendGrid's uptime and incident history